Steve Heminover, Mad Scientist

Last spring I got a chance to interview a really interesting guy named Steve Heminover who happens to do the light shows for all the sports events at the United Center. The fruits of that adventure are below. Enjoy!

Steve Heminover, Mad Scientist

The United Center is deserted. The building hums and the smell of stale beer lingers in the air. It’s eerie, cavernous. Yesterday, 22,000 spectators watched the Chicago Blackhawks defeat the Vancouver Canucks in Game 2 of the Western Conference Semifinal series. But tonight, we have the place to ourselves.

Steve Heminover flips on a light switch in the control box and motions me to a chair overlooking the ice. He turns on a computer that looks like it belongs in a NASA cockpit and drums his fingers on the table. Windows start-up chimes and after a quick test to make sure his half-a-million-dollar equipment is working properly, he starts the show. Four green aerial lasers shoot upward from the corners of the arena. A laser animation of Benny the Bulls mascot is projected onto the floor.

“It’s more impressive with the music,” he says apologetically. Indeed, Bulls fans might overlook the lasers with everything else going on during the opening – scoreboard videos, blasting music, dancing Luvabulls. The United Center is the only arena in the country with a permanent laser installation, and Heminover has been running the shows at Blackhawks and Bulls games for more than fourteen years.

“Have you ever played with an Etch A Sketch?” Heminover asks. “It’s like that but the computer does it so fast. It turns the beam on and off, changes the color, and it has to move it around and all these things have to coordinate at once to make it work.” The end result is a laser animation that represents decades of innovation.

Pre-game laser show during a packed Bulls game at the United Center. Photo courtesy of Steve Heminover.

Fifty-six-year-old Heminover has been working with lasers for so long that he’s helped build the foundation for the entire industry. “When I started in the laser business, nobody had any tools to do what I wanted to do,” he says. “So I had to invent them. I literally wrote, from scratch, my own graphics language for doing lasers.” That language is the ancestor to modern stereoscopy and 3-D technology. If you saw Avatar in 3-D, you can thank Heminover for helping to lay the groundwork.

“I used to wonder when I was growing up why I could do all these things,” Heminover says. “And I realized that what comes easy to me doesn’t come easy to other people. These things are gifts. I mean, I can work in several disciplines. To do laser light shows that I’ve done for years, I have to be an electrician, I have to be a plumber, I have to be a contractor, I have to be an artist, I have to be an engineer, I have to be a safety guy.”

In 1987, Heminover pulled his various talents together to found a multimedia company, Aura Technologies Inc., which specializes in finding creative solutions to technological problems. The company has designed instant-replay boxes for the Major League Baseball, fiberoptics for Motorola, and electronic packaging for Leo Burnett Worldwide ad agency.

“Someday you’ll see a cereal box with a video game on the front,” Heminover says. “You’ll just throw it away when you’re done.”

Heminover seems to live and dream in a futuristic movie. His office is decorated with Star Trek and Star Wars posters. His cell phone ring is a Jetsons jingle. He even looks vaguely like George Lucas. The geekiness pays off; with thirty years of experience in electrical and design engineering, it’s guys like Heminover that continually invent the things we couldn’t even conceive of ten years earlier.

“What did Arthur C. Clarke say?” he asks, eyes twinkling behind wire-rimmed glasses. “'Any technology, sufficiently advanced, will seem like magic.'” Whether it’s the rise of the Internet or 3-D printing, Heminover is always on the lookout for the next frontier. Lasers are just his day job.

At the United Center, my personal laser show is coming to a close. Before he shuts down the system, Heminover says there’s one more feature that is reserved for “special guests.”

“You’ll like this,” he says with a sly smile. “And they say we don’t have a sense of humor.”

He boots up software that came pre-loaded on the laser system. A faint “Pew! Pew!” sound emits from the control room speakers as the 50-by-50-foot grid lights up with the opening screen of one of the world’s most recognizable video games.

“You play Asteroids on the ice of the United Center?”

Heminover starts to answer, but the urgency of fragging a 30-foot laser rock distracts him. He hands me the controls to the world’s most expensive video game and asks, “You got another quarter?”

It's not the best quality video, but you get the idea.