Tuesday, February 15, 2011
Caving to the Twitterverse
I was working as an intern at PC Magazine when Twitter really took hold of the media in 2007. Almost everyone around me that was hip and technologically savvy -- so, you know, pretty much everyone at Ziff Davis -- jumped on the bandwagon. I did not.
I was a naysayer, a non-believer. Everything was moving too fast for me to keep up. It was a trend, a fad, a way for narcissists to project more of themselves into the world, regardless of whether we want to read about their every thought or breakfast decision. It'd go away once people realized that it was basically useless, a haven for the self-obsessed. Does this sound familiar?
Well, I underestimated American society. And, also, I was wrong.
Twitter is a great tool, particularly for a journalist. Writers spend the time we aren't writing wondering whether anyone is reading what we're writing, and scheming new ways to catch new and more eyes, to create some reverberation in the massive expanse of the media void. It operates on the same premise as Facebook in that it's completely composed of what people put into it of themselves. And what we've put into it -- breaking news, pop culture, cupcake trucks -- is astounding. Twitter may have started as an overshare device, but it's becoming a cultural necessity.
As I embark on a concerted effort to get published more regularly as a freelance writer, my plan is to use Twitter as a professional resource, an RSS feed of links and (hopefully coherent, relevant and engaging) thoughts. I will forever be overshadowed by Kanye West, but hey, follow me @britpetersen. I could use the company.
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